Asset Management Division
The Asset Management Division systematically monitors and analyzes the performance of a hotel through a series of activities of strategic nature, with the purpose of maximizing return on investment.
J.Chen Hotels acts as an investor’s representative towards hotel operations, therefore the client can count on a technically prepared team to discuss issues and recommend improvement strategies in different areas of the day-to-day operations.
J.Chen Hotels offers its asset management services in a structured and thoughtful manner, keeping all aspects of the investment in mind. This business vision allows clients to monitor their investment and to make decisions in a secure and effective way.
Defining the objectives of a hotel as an investment, securing the profitability, and maximizing the value of its assets are goals that must be constantly attained while defining the strategy of a property during its operation. In order to reach these goals, it is of fundamental importance to maintain a market position consistent with the level of services and physical installations.
Property Transactions
- Offer memorandum preparation;
- Target-buyer search and selection;
- Coordination between owners and realtors;
- Due Diligence.
Management Company and Hotel Franchisor selection
- Identification and selection of the most appropriate hotel management company;
- Initial contact with selected hotel chain;
- Elaboration of intention letters;
- Proposal request and evaluation.
Management and Franchise Contract Negotiation
- In-depth analysis and discussion of management contracts and franchise agreements, including technical support contracts;
- Support in contract negotiations.
Forecasting and Financial Results
- Monthly analysis of financial results compared to the forecast, in order to check for variations and identify corrective actions;
- Yearly forecast analysis performed as a tool for investor expectations and to maintain investment strategy consistency;
Marketing and Operations
- Market evaluation, competitive performance analysis and new market entry analysis;
- Regular visits to the property for in-depth perspective of marketing and operations strategies in use, as well as physical inspection of the facilities.
Quality of Service
- Evaluation of the quality of services and guest satisfaction;
Cost Control
- Implementation of cost control and cost reduction techniques and practices, in order to maximize the property’s cash flow;
Facilities Inspection
- Evaluation of the physical aspects of the facilities identifying areas in need of improvement or reinvestment;
Reports to Owners
- Periodical reports to owners and participation in shareholder meetings.